Use case: customer loyalty

Which customers order the most or generate the most sales? How can these customers be retained? At what point should customers be contacted again after they have placed their order?

Which customers order most often or generate the most sales? In order to answer these questions, the "customer by sales" analysis is the first option. On the one hand, there you can see the customers who have placed orders most frequently. On the other hand, the customers are listed whose orders have generated the highest turnover. Both aspects are also considered in the area of ​​ABC analyzes. You should definitely retain customers who generate high sales and are classified as A customers in the ABC analyzes.

How can you build optimal customer loyalty for these customers? First of all, you should put your best customers into a customer group. Shopware, for example, offers the function of offering special discounts to customers of a customer group. If you decide to take this step, inform your customers about it through a newsletter. To send newsletters to an individual customer group, you can use the newsletter function of your shop system or use third-party systems such as newsletter tools and CRM.

You can check later in the customer analyzes whether your division into customer groups and a targeted approach to the customer group had a positive effect.

At what point should customers be contacted again after they have placed their order? There is no general answer to this question. For example, Amazon sends advertisements related to an order within a few hours. Other shops don't do this at all. In general, however, you should not only convince customers you want to retain with the quality of your products, but also inform them regularly about new products or sales promotions. Since the timing depends on your strategy, StoreCockpit offers various customer lists to support you. In addition to the complete list, there are lists of customers who have not ordered for 4 weeks, 3 months and 6 months. In addition to the customer number and name of the customer, each list also includes their contact details, as specified when you registered in your shop.